Christine Kendzora
david.hayes@centerplate.com - Senior Dev Engineer
> Achieved and exceeded catering sales revenue goal – Total net catering sales of $17,195,789
> Achieved and exceed catering billed labor goal – Total of $1,762,854
> No outstanding/written off accounts receivable for 2018
> Developed a weekly sales team budget for the hourly staff to achieve weekly financial goals and by proactively tracking each weeks goals/results
> Implemented weekly sales team meetings to build upon collaboration between the team, discuss and maintain policies/procedures and focus on achieving sales goals per show
> Created a weekly sales team report for the team to complete weekly which covers financial goals, customer overview updates and idea generation
> Rolled out and implemented a new 2018 catering menu to include additional products to drive top line sales by collaborating with the culinary team throughout the development stages
> Worked closely with the unit controller to develop the 2019 price increase recommendations and price comparison analysis during the fall of 2018 for approval during the 2019 fiscal year
> Hired one catering sales managers and two catering sales coordinators to the sales team to add depth and talent
> Assisted with the Raiders and Washington DC bids
> Collaborated with the operations team to implement the red tag system to identify customer concerns/issues from prior shows to actively monitor and create a positive experience for future shows
> Created and developed marketing brochures/one-sheets for the retail marketing platform, retail bottled water activation, press releases, etc…
> Implemented an initiative with the sales team to decrease the amount of credit card charges for catering advance deposits – Overall credit card charges decreased by 17% in comparison from 2017 to 2018 – $16,018,545 to $13,217,266
> Continue to grow high and wide relationships with LVCVA client and show customers
> Took the lead and assisted in facilitating the food and beverage contract audits with the selected third party auditing company
> Exceed results on the eight food and beverage contract show audits to achieve the yearly incentive for the unit
> Received positive feedback on audit shows from customers