@BeerMe!
News
Thanks to the efforts of Kevin Mitchell, Duke Medoit and the Sun Life Stadium team, Dolphins fans became the first in the world able to tweet for in-seat ordering with the new @BeerMe delivery system designed and launched with our partners Anheuser-Busch and Twitter. Fans were excited, the internet celebrated and we earned positive mentions throughout the media.
These days, chances are high that fans sitting in seats are concurrently plugged into the world of social media on their phones, tweeting about the experience. Twitter, Centerplate, Appetize and Anheuser-Busch worked together with the National Football League’s Miami Dolphins at Sun Life Stadium to take the social aspect of having a drink to the next level. With the launch of @BeerMe at the last two games of the season, fans in designated sections could tweet their orders and have cold brews brought straight to their seats.
A soft launch serviced about 200 seats Dec. 21 during a home game against the Minnesota Vikings in order to make sure the process and technology worked. For the last game of the season Dec. 28 against New York Jets at Sun Life Stadium, F&B provider Centerplate and the Dolphins extended the technology to sections 150 and 153, comprised of about 1,200 seats.
“This is the next wave of how you’re going to see in-seat ordering take place, so we thought, let’s dive in,” said Tery Howard, Sr. VP and chief Technology officer for Miami Dolphins. “Let’s work through the logistics and operational process to ensure that this is something that is easy, reliable and will work.”